Jimoh Ridwan Mfa is the founder of New Palava and the brain behind New Palava TV, a Yoruba entertainment and cinema-focused media brand.
A blogger, writer, content creator and movie critic with a B.A. in English and Literary Studies, Jimoh Ridwan Mfa has built his public media work around Yoruba movies, actors, entertainment stories, commentary and digital storytelling.
Why New Palava exists
New Palava was created to give Yoruba cinema audiences a dedicated place to discover movies, learn about actors, read reviews, follow entertainment conversations and participate in a growing community.
New Palava TV
New Palava TV is the media arm of the wider New Palava brand, connecting the platform with Yoruba movies, Fuji music, entertainment news and digital content.
Media and writing
Jimoh’s work spans blogging, content creation and movie criticism, with a particular interest in Yoruba film culture and the people, stories and conversations around it.
The vision
The long-term vision is to build a trusted, useful and lively digital home for Yoruba cinema — one where audiences can discover, discuss, recommend and celebrate great stories while creators and industry voices can reach people who care about the culture.